Advanced House Media conducted commercial retail market analysis, competition profiling and established brand positioning within a competitive sector. We began the creative process with name generation for the brand and successfully secured both Figurative and Word Trademarks for the brand 'HeyBlondie'.

We then creatively progressed through to packaging design for a range of HeyBlondie Blonding Systems, inclusive of box designs, foil sachets, bottles and instruction inserts, utilising Pantone Metallics, Spot UV and Gloss Varnish. The brand has been translated through to a mutitude of marketing material to drive the delivery of the range into main grocer retail and online ecommerce platforms.

The creative process also included the creation of the sub brand 'ProPlex Technology', which is a unique Plex process infused into the HeyBlondie formula, exclusive to Advanced Pro Salon. Once the brand was created, we also secured both Figurative and Word Trademarks for 'ProPlex Technlogy'.